The Midwest Collection: It’s a Heartland Thing. From the quintessential "Ope!" to the timeless "It would be nice if it weren't for the wind," our Midwest Collection celebrates the phrases and shared resilience that define our region. Every piece features our signature Heartland Designs and premium, high-density embroidery or premium printing on boutique-quality fabrics. Designed for those who carry the prairie spirit with them, these small-batch essentials are crafted with care and no minimum order requirements.